One group. Three specialist companies.
NoVi Holding owns and governs NoVi Designs & Finishing, NoVi Marketing Services and Maison Nefer. Each company runs its own business; the holding sets the standard and provides what they share.
The group was built around three disciplines that meet in the same projects: the spaces people live and work in, the brands that bring those spaces to market, and the furniture that finishes them.
Keeping them as separate companies lets each one specialise and answer to its own clients. Keeping them in one group means they can deliver together when a client needs all three.
What the holding does
Governance
Reporting, controls and decision rights that hold every company to the same standard.
Capital allocation
Deciding where the group invests, and holding each company to its plan.
Shared platform
Finance, people and technology run on one group platform, so the companies spend their time on clients.
Brand & standards
One quality bar and one brand family across design, marketing and furniture.
Structure
NoVi Holding is the parent company. The three operating companies are its subsidiaries.
Parent company · CairoTwo offices,
three markets
Run from Cairo, with a regional office in Riyadh. The group’s companies deliver in Egypt, Saudi Arabia and the UAE.
- EgyptHQ · Cairo
- Saudi ArabiaOffice · Riyadh
- UAEProjects delivered
"We build companies that outlast us. That is the measure."— Eng. Ahmed Mohsen, Founder & CEO
Founder-led.
Built to last.
NoVi Holding was established to build category-defining companies across design, marketing and lifestyle in the MENA region.
Each company runs its own business. The holding sets the standard: capital is allocated deliberately, operators are given ownership, and every company is held to the same bar for quality and integrity.
Discipline
Rigorous, consistent execution.
Ownership
Operators run their companies like founders.
Quality
One standard across design, marketing and craft.
Integrity
Transparency in every dealing.
Working with the group
For partnerships, investment and enquiries that span more than one company, talk to the holding directly.